Sunday, December 29, 2013

How to rate your products so that I can benefit from your review

During this end-of-year shopping season, I went through very frustrating shopping experiences.
It would help a lot if people knew how to write product reviews. It is very frustrating when we are shopping for a product and we find all these bad reviews, then you go look at them, and they simply make no sense.

If you don't know how to write a review, I think I can help. Follow these very simple tips:

1- DOA, or broken parts on arrival, or broke after very short usage time:
If you have a product that is DOA, or arrived with broken parts, or broke after a week's usage, don't write a bad review about it. Every company will have its bad eggs. And every so often things go wrong with shipping safety. Go back to the store and exchange for a new one or a refund. Most online companies will let you return products that arrived broken for no shipping cost.
Once you get the new product - the new working product - use it and review it.

2- Container too small:
Electronics - If you buy a kitchen product (or any product meant to hold stuff) that says something like capacity - 3 cups, it is FREAKING 3 CUPS! Don't expect to fit the meal for a family of 5 and be mad about it when it doesn't. Give us a break and don't give the product a 1 or 2 star rating just because you didn't know that 3 cups would not fit the contents of that 5 quart vegetable puree you are trying to prepare. Anyway, if you usually cook for that large a battalion, buy an industrial size product.
Car- unless the manufacturer claims their car is big enough for your growing teenagers sports gear, your baby's 2-suitcase-load of toys, had plenty of leg room, and head room, don't be upset when you, a 7-foot-tall basketball player, can't fit inside your new subcompact, and your 2 children and their dates, take up all your rear window. It is the nature of the beast. When you are that big or have that big a group, you go for at least a compact.

3- Too noisy:
Unless you bought a blender, food processor (especially the manual choppers), paper shredder, pencil sharpener, vacuum cleaner, cheap/old car that claims to be quiet, don't give it a bad rating for the noise. It is the freaking nature of those products to be noisy.
If you bought a noisy computer or a set of speakers that crackle, that is a whole other story.

4- The item doesn't meet my needs ... because I didn't properly read the specs:
First of all - read the damn specs before you buy a product. Does it not specify what you are looking for? Talk to a salesperson (in person or by email). Don't buy a product unless you know for sure it is meant to do what you need it to do.

5- You want to alert people of typically overlooked specs. Maybe, you want to alert people in your review that the product indeed has a specific feature, that might be easily overlooked. Still, does that product deserve a low rating because it didn't have the particular characteristics you were looking for?

WHEN IS IT OK TO GIVE A PRODUCT A BAD RATING?

1- If you had to go to great lengths to find out the specs - for instance, you might have had to email the seller simply to find out whether your product will work with a 220 voltage. That is something that should be readily available.

2- If the product is unusually hard to use (i.e. must bang on the light fixture once or twice in order for it to come on)

3- If the product is unusually hard to figure out (counter intuitive) (i.e. the volume settings is hidden somewhere in the email settings)

4- If the product doesn't work to full (prescribed) potential or doesn't at all do what it is supposed to do (i.e. says it will keep water hot for 30 minutes, but water is cold after 5 minutes; noisy when it says quiet).

5- If the product has an unusual characteristic that makes its use a hassle (i.e. tablet dies after an hour of usage; hold down the lid during the whole process or else it won't work)

6- If the product was DOA or with broke parts and the company did not allow you an exchange - that means they don't stand behind their product. Give it a bad rating and tell all your friends on Facebook not to buy from that company - ever.

7- If the product you got for an exchange doesn't work as well. That means one of two things - (1) you are an extremely unlucky person who gets the only two bad products that company ever made, (2) chances are most of their products have issues.

8- If the product worked well until the day after the warranty expired. That to me says the company is setting you up for a long an tortuous live time of calling the maintenance man ... Wait! Maintenance man? Gee, in which century am I living? There are no more maintenance men? You buy a new one - that is called planned obsolescence and they really just want you to keep buying their next new product as soon as it becomes available - for lack of a better choice. That company does not deserve your trust. Give them a bad rating and tell all your friends on Facebook to not buy from them - ever.

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